Bring Out Your Natural Radiance Bring Out Your
Natural Radiance

Brightening and slow-aging in one serum
for a natural glow that stays fresh in heat Brightening and slow-aging in one serum

SHOP NOW

Clear · Brighten · Glow Clear · Brighten · Glow

A simple 3-step ritual for effortless glow
thoughtfully wrapped in a Korean bojagi A simple 3-step ritual for effortless glow

SHOP NOW

Korean Skincare
For Everyday Indian Skin Korean Skincare
For Everyday Indian Skin

Tested and proven in India from day one Tested and proven in India from day one

SHOP NOW

Goheung Yuja C

A simple Korean routine for brighter and revitalized skin

BEST SELLER
Sale

Goheung Yuja C Vita Brightening Serum

₹1,699 ₹1,399

Goheung Yuja C Vita Brightening Serum

For uneven tone & dark spots

₹1,399 ₹1,699
MOST LOVED
Sale

Goheung Yuja C Vita Glow Capsule Cream

₹1,999 ₹1,699

Goheung Yuja C Vita Glow Capsule Cream

For fine lines & moisture loss

₹1,699 ₹1,999
MUST HAVE
Sale

Goheung Yuja C Vita Refreshing Gel Cleanser

₹1,199 ₹999

Goheung Yuja C Vita Refreshing Gel Cleanser

For dullness & clogged pores

₹999 ₹1,199
LIMITED
Sale

Handcrafted Wooden Heart Gua Sha Tool

₹999 ₹849

Handcrafted Wooden Heart Gua Sha Tool

yeoul × Indian Artisan Collective

₹849 ₹999
BEST SELLER
Sale

Goheung Yuja C Vita Brightening Serum

₹1,699 ₹1,399

Goheung Yuja C Vita Brightening Serum

For uneven tone & dark spots

₹1,399 ₹1,699
View all
yeoul

yeoul means a clear, flowing stream in Korean

Like water finding its way between places, we craft honest Korean skincare that flows effortlessly into Indian skin and lifestyle, awakening your natural glow

Made in Korea

Proudly crafted in Korea, developed and produced with Kolmar Korea, a global skincare lab with 30+ years of expertise

Clinically Tested

Dermatologist-tested and clinically irritation-tested on sensitive skin, ensuring proven safety and visible results

Clean & Safe Formula

Made in a GMP-certified facility and fully compliant with CDSCO standards, under our Clean Formula Promise consistently

Tailored for Indian Skin

Refined over a year with 100+ Indian participants to suit local skin, climate, and lifestyle throughout product development

Feel the Triple Vitamin Synergy

Goheung Yuja C

Infused with Whole Yuja Complex, 5% Niacinamide, and 10 Multi-Vitamin blend of A, B, C, and E.

Wake up with skin that looks brighter, dewier, and naturally glowing from within.

Shop now

yeoul x Indian Artisan Collective

Wooden Heart Gua Sha

Each yeoul skincare collection is paired with one collaborative piece handcrafted by Indian artisans.

Created in partnership with local artisan communities, it offers premium quality at a considered price.

Complete the Goheung Yuja C routine with the artisan-crafted Gua Sha.

Product title

Proven in Everyday Routines

Tosangla, 23
I struggled with dull skin for a long time. After using yeoul, my skin started to look brighter and the dullness gradually faded. I started seeing results within 7 to 8 days, and the products are definitely worth it.
Tosangla, 23
Kati, 47
I wouldn’t hesitate to use yeoul products again. My skin looks more radiant and even, stays hydrated all day, and even my melasma is far less noticeable.
Kati, 47
Christina, 25
My skin felt so nourished and deeply hydrated after using it consistently for just 3 days I'm in awe that my skin didn't show any signs of irritation.
Christina, 25
Preety, 32
The facewash was light and gentle on my face without making it dry. The serum goes really well with hydrated skin with a toner, so I really enjoyed how my skin felt afterwards.
Preety, 32
Syon, 48
I feel hydrated and glowing. Many people have complimented my skin for looking healthier and brighter, which made me really happy.
Syon, 48
Khrienuo, 50
Love the experience with these products! They smell great and keep my skin hydrated. With consistent use, my skin looks brighter, more even-toned, and my dark spots have visibly reduced.
Khrienuo, 50
Ali, 39
It made me glow, and it is the best product I have ever used in my life. Before I used to feel dry tightness before, but after using this cream, I could feel very hydrated and glowy, shiny.
Ali, 39
Limei, 35
I really like the overall set, the cleanser, serum, and cream! The serum makes my skin look even brighter than the glow capsule cream, so it’s definitely my favorite among the three.
Limei, 35
Alongla, 67
My skin feels hydrated, refreshed, and healthier. Fine lines near my eyes have faded. I have noticed a visible improvement in its appearance and glow.
Alongla, 67
Moa, 42
For me, it felt really good, and I can truly feel the difference when I use it and when I don’t. My skin feels brighter, very hydrated, and healthy after I started using it.
Moa, 42

Locally Sourced Heritage Ingredients from Korea and India

We build each collection with heritage ingredients from India and Korea,
grown in regions that have cultivated them for generations.

Discover more

Care for Your Skin Concerns

Uneven

Strong Sun
Outdoor hours

Dehydrated

Caffeine Intake
Heat & Sweat

Aging

Late Evenings
UV Exposure

Sensitive

Pollution
Over Cleansing

Frequently Asked Questions

What makes yeoul different from other Korean skincare brands?

yeoul is not just another Korean brand brought into India, nor an Indian brand lightly formulated or manufactured in Korea. It is shaped by a Korean woman with a lifelong, obsessive understanding of skincare and an Indian man deeply familiar with local skin concerns, bringing proven Korean skincare ingredients and real skin needs together in every formula.
Where are the products made, and how are they designed for my skin?

All yeoul skincare products are made in Korea at Kolmar Korea, built on advanced Korean skincare expertise. Each formula is tested and refined with over 100 users across regions, ages, and skin types, under real Indian climate and daily routines. This ensures premium quality that works for everyday Indian skin.
When can I expect my order to arrive?

Orders are typically processed on the same working day, while orders placed on non-working days are processed on the next working day. After dispatch, delivery usually takes 3–7 business days depending on your location within India. Every package is carefully handled to ensure your products arrive safely and in perfect condition. Once your order ships, you’ll receive a tracking number and delivery updates by email.
How do I contact yeoul with questions or feedback?

We’d love to hear from you. You can contact us through the Contact Us page by submitting the form, or email us at care@yeoul.in. You can also reach us on WhatsApp using the icon at the bottom right of the page. Our team will get back to you as soon as possible during business hours.
Where can I sign up to become a yeoulite?

Sign up through Community > Join yeoulite to receive updates, rewards, and invitations to exclusive events.

Follow us on Instagram